UFC lightweight contender Arman Tsarukyan is known for his explosive fighting style and rising dominance inside the Octagon. But in a recent viral video, it wasn’t his punches making headlines—it was his reaction to a luxurious, jaw-dropping watch collection worth over $1 million.
The video, which surfaced on social media this week, shows Tsarukyan visiting a high-end watch dealer, where he was presented with an exclusive array of timepieces from luxury brands such as Richard Mille, Patek Philippe, Audemars Piguet, and Rolex. The moment that’s sending the internet into a frenzy? Tsarukyan’s stunned—and slightly irritated—reaction after hearing the price tags.
“Bro, what is this? This one costs $300,000? You serious?” Tsarukyan says, holding up a sleek Richard Mille model. He then turns to the camera, visibly frustrated but half-laughing, “I need to fight three more times just to afford this one!”
Fans were quick to react, with many praising the fighter’s honesty and down-to-earth attitude. “Arman’s reaction is all of us looking at luxury we can’t afford,” one fan commented. Another joked, “He might need a championship bonus just to buy one of those watches!”
The 27-year-old Armenian-Russian fighter has quickly become a force in the lightweight division, with notable wins and an aggressive, well-rounded skill set. Despite his growing fame and earning potential, Tsarukyan appears to maintain a grounded perspective—especially when faced with the opulence of ultra-wealthy lifestyles.
Interestingly, this isn’t the first time a UFC fighter has gone viral for luxury watch content. Conor McGregor, Israel Adesanya, and Khamzat Chimaev have all been spotted flaunting rare watches, but Tsarukyan’s humorous take has brought a refreshing authenticity to the scene.
In the world of MMA, where fighter pay is often a hot topic, this video also reignites conversation around financial realities in the UFC. Tsarukyan’s reaction highlighted the gap between top-tier promotional revenue and individual fighter compensation, sparking debates online.
For now, Tsarukyan seems focused on climbing the ranks rather than spending big. But with his trajectory and talent, a million-dollar watch may not be out of reach for long. As one fan put it best: “Let Arman keep winning—soon the watches will come to him.”
Until then, Tsarukyan’s fiery mix of passion, humor, and humility continues to win fans both inside and outside the cage.
